Grisel Cruz
CEO & Founder
Grisel Cruz is a kind-hearted individual with a beautiful personality. Her favorite color, yellow, reflects her vibrant and cheerful nature. Her affection for Florida is unparalleled; she believes it is the perfect place to call home and wouldn't relocate elsewhere. Grisel's love for travel has taken her on many exciting adventures across the globe, enabling her to explore new cultures and broaden her horizons. Her warm and genuine nature allows her to make meaningful connections with those she meets along the way. Grisel's joy for life and eager curiosity make her an inspiring individual who embraces new experiences and cherishes every moment.
Grisel has two older siblings and a son who resides in Florida. Her loving and close-knit family is essential to her life, and having her son nearby brings her great joy. Together, they share a strong bond and create cherished memories in the beautiful state of Florida. In addition to her immediate family in Florida, Grisel Cruz holds her parents in Puerto Rico close to her heart. She prioritizes the importance of family and makes frequent trips to visit her loved ones on the island. No matter the distance, Grisel understands the value of household bonds and nurtures them by staying connected and making time for these memorable moments with her parents. For her, family is the foundation of her life, and she ensures that love and togetherness are present in every aspect, whether in Florida or during her visits to La Isla del Encanto (Puerto Rico).
She is unparalleled in the professional sector. A dedicated management professional with extensive experience in the private and government sectors. Throughout her career, she has excelled at identifying areas for improvement, implementing processes, enhancing workflow, and training colleagues to drive organizational success in fast-paced environments.
With over 20 years of experience in business management, Grisel is the founder, 100% owner, and President of First Option Insulation. In this role, she maintains day-to-day operations and leads the business development efforts. Grisel oversees field operations from planning to completion, ensuring efficient project execution and exceptional customer satisfaction.
Her intense focus on customer and employee relations drives her commitment to delivering excellent service and maintaining positive client experiences. Her attentive approach ensures that customer needs, along with the employees, are met promptly and effectively.
Grisel Cruz takes great pride in her role as the leader of one of Florida's most respected Insulation Companies. As a minority female in a male-dominated industry, she has shattered barriers and defied expectations with her expertise and determination. Grisel's unwavering commitment to excellence and her ability to navigate a traditionally male-dominated field serves as an inspiration to others aspiring to make their mark. By breaking down barriers and leading by example, Grisel continues to provide opportunities for growth and empowerment within the industry. Her achievements further fuel her drive to create a more diverse and inclusive environment for future generations.