About
About First Option Insulation
First Option Insulation is dedicated to being the preeminent specialty contracting organization in the markets it serves, based on continuous improvement of all business processes, including estimating, sales, safety, and contract execution. To build a long-term relationship by bringing exceptional value to our customers through innovation, performance, safety, and service.
Our Mission
Our mission at First Option Insulation is to provide exceptional insulation services to our customers in Orlando, FL, and beyond. As a women-led company, we take pride in our commitment to excellence and our dedication to delivering high-quality results. Our team is constantly trained and updated on the latest techniques and procedures, ensuring that we are at the forefront of the industry. We prioritize customer satisfaction and strive to exceed expectations in every project we undertake. With a focus on professionalism, integrity, and sustainability, we aim to create a positive impact in our community and to provide an outstanding experience for our clients.
Our Values
Excellence: We consistently deliver top-quality insulation services exceeding customer expectations.
Integrity: Honesty, transparency, and ethical practices shape our business.
Empowerment: We empower women in construction, offering equal growth opportunities.
Sustainability: We prioritize eco-friendly insulation to reduce our ecological impact.
Customer Satisfaction: We listen and strive to meet customer needs for exceptional service.
Professionalism: Our team embodies knowledge, skill, and respect in all aspects of our work.
Community Engagement: We support local initiatives for women and sustainability.
Innovation: We stay updated with industry advancements and adopt cutting-edge techniques.
Safety: We maintain strict safety protocols for employee, customer, and worksite well-being.
Collaboration: Our inclusive, teamwork-focused environment fuels our success.
Team Members
Grisel Cruz
CEO and Founder of FOI
With over 20 years of experience in business management, Grisel is the founder, 100% owner, and President of First Option Insulation. In this role, she maintains day-to-day operations and leads the business development efforts. Grisel oversees field operations from planning to completion...
Karina Rodriguez
HR Representative
A highly skilled and dedicated professional, she brings a wealth of experience and expertise to her role at First Option Insulation, Inc. Originally from Puerto Rico, Karina relocated to Florida in 2017 after graduating with a degree in Business Administration from the prestigious InterAmerican University of Puerto Rico.
Raul Perez
CMO
Meet our CMO, a dynamic individual shaped by his Puerto Rican roots and military service. With 22 years in the US Army, including combat tours, he embodies discipline and resilience. As Marketing Director, he's committed to delivering cutting-edge strategies and surpassing expectations...
Kirstie Torres
Office Manager
Introducing Kirstie: A diverse journey from Rochester to Puerto Rico and Florida. With 16 years leading a childcare center, she's now excelling as FOI's Office Manager. Her passion for growth and positive impact shines through. A true asset to FOI, Kirstie's dynamic spirit enriches every endeavor.
George Miller
Content Manager
George embarked on his professional journey in 2001 when he joined SPI, staying with the company until 2007. Seeking new prospects in the contracting field, he seized an opportunity with Thermal Concepts in 2007, assuming the role of Project Coordinator, Purchasing Agent...
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